On the occasion of the first anniversary of the listed China-made model Viaggio, in Chengdu motor show GAC Fiat released Viaggio Anniversary Edition, at the price of 158,800yuan. At the same time, GA Fiat's new leadership team, led by Bai Enhan and Wang Qiujing made first class appearance.
"Having been set up for 3 years, GAC Fiat has gone through enterprise architecture period this year and has entered a whole new journey. "GAC Fiat Executive Deputy General Manager, Wang Qiujing introduced, “in the future, GAC Fiat both shareholders will increase the investment of about 1.5 billion yuan and the total investment will reach 6.5 billion yuan. The registered capital will crease600 million Yuan to 2.4 billion yuan, which will provide GAC Fiat a strong foundation of capital operation. At the level of enterprise architecture, in order to more quickly adapt to changes in the market, GAC Fiat will accelerate sales reform, strengthen regional management organization, and realize differentiated marketing for different regions.”
Low brand awareness is an important reason of GAC Fiat low sales. GAC Fiat's Deputy General Manager Xu Yulin said.,“it is hard for Viaggio, as intermediate cars new brand, to enter so fierce competition in the market at the beginning. In future, GAC Fiat will strengthen the brand-building and experience through regional marketing campaign, such as local exhibitions and theme test drive so that more consumers will get product depth perception and have a taste of "life is beautiful" philosophy of brand. He said, "I believe in the next few months, with the introduction of Viaggio Anniversary Edition and the coming of year-end sales season, Viaggio monthly sales will reach 5,000 units and eventually enter tens thousand car club.”
Source: CAIN
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