New Tire Export Market of Yanchang Rubber Playing a Role

07 November 2016 | Source from China Rubber Journal

By June 30, Shaanxi Yanchang Petroleum Group Rubber Co., Ltd. realized a tire export volume of 943,600 units and a export delivery value of 43.44 Million Dollars, both with a year- on-year growth of over 13%. Under the conditions where many 

countries such as America, etc. frequently took “double anti” measures and the original client orders decreased gradually, this company actively expanded new export market, developed new clients and launched new products appropriate to the market to play an important role for growth in export.

Facing trade barrier, this company timely adjusted its foreign trade export strategy to expand new markets in Europe, Africa, the Middle East, South America, Southeast Asia, etc. with emphasis while stabilizing the market of North America, with the exported countries and regions increasing from 76 in last year to 84. Lately, the radial tires of 116 specifications produced by this company smoothly passed the certification of Gulf Cooperation Council (GCC) to lay a foundation for formal entry of its products into 7 countries in the Gulf.

This company also constantly reinforced its technical innovation and opened the market with new products appropriate to the market. In the first half year, wide-base tires of 14 specifications developed for European market won unanimous praise from the clients after being launched to the market. 

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