ZC Rubber Sets Aggressive Plans For 2021

26 March 2021 | Source from Tyre Trends

•The company’s revenues for 2020 spiked by 2.25 percent despite overall slowdown globally

•ZC Rubber’s First Future Factory is expected to be completed by the mid of this year

•It also plans to set up a new plant in America, Europe, or the Middle East

•The company bets high on export business


ZC Rubber hosted its first Global Online Dealer Conference to outline the company's strategic vision and plans to keep the growth momentum in 2021.

The conference, with the theme "Innovate into The Great Future, also highlighted the ZC Rubber’s plans about its latest products, technologies, and services to provide distributors and customers.

The Chinese tyre major revenue increased by  2.25 percent to 28.22 billion RMB in 2020. ZC Rubber Group chairman Shen Jinrong said, the company will continue to strengthen its position in future through further global expansion and technological innovation.

“We have been pursuing the strategy of technological innovation and have realised the overall improvement in product quality, production efficiency, and quality control since last year,” Jinrong said.

In 2020, ZC Rubber brought forward the new generation truck and bus tyres based on the latest design theory PSCT and the state-of-the-art Flagship Series passenger car tyres.

He also shared the company's vision towards a full digitalization, focusing on smart manufacturing, FUTURE Factory, and sustainable development. ZC Rubber’s first Future Factory, equipped with top facilities and digital technologies, is expected to be completed by the middle of the year.

ZC Rubber intends to set up a plant in America, Europe, or the Middle East.

Ge Guorong, Vice President of ZC Rubber Group said the company has benefited from digital marketing and sales in recent years through online-to-offline (O2O) services network expansion and the smart S2BSb platform connecting suppliers, distributors, retailers, and end-users in China.

"ZC Rubber's successful experience in the Chinese market is not only to be enjoyed in China but also shared globally," He added. "Our digital development will empower global distributors and retailers in coming years."

For international markets, ZC Rubber is also betting high on export business this year with a 15 percent growth. Guorong said the company will continue to have focus on brand marketing in 2021 to provide vital support to its distributors and retailers worldwide.

ZC Rubber also presented its global product lines and its latest leading technologies for both consumer and commercial segments.

As the new top-tier passenger car tire line, the Flagship Series for four Westlake, Goodride, Trazano, and Chaoyang, was officially launched globally. This series made its debut in China last year. With their core technologies, the four flagship products aim to strike a perfect balance of quietness, grip, and fuel efficiency. It will "enrich the high-end product matrix of ZC Rubber's passenger car tyre lineup" and is positioned as "premium tire with leading design, performance and satisfaction", as the company stated.

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